How to Create Viral Content for Social Media?

16-Aug-2024

Until now, a concern that haunted social media creators was "how to create content," but nowadays, the same concern has transformed into "how to create viral content." The backdrop is against getting fame, name, paid collaborations, a good number of followers, etc. Further, to boost creators' morale, awards ceremonies are held by the country's apex authorities; for instance, The National Creator Award by the Government of India, the American Influencer Award by the U.S., etc. So, let's not beat around the bushes; it's the right time to spill the beans, dive into the sections, and unlock some useful tactics to create viral content for social media channels:

What exactly the viral content is?

Many interpretations suggest that viral content is often associated with a certain mark, such as one thousand million views or lakhs of shares, but in reality, there is no set mark for when you can call your content "viral."

In a nutshell, viral content can be linked to lakhs or millions of views, with a certain number of followers for each reel or YouTube Short/Video, and let's not forget the account engagement on a weekly, monthly, and annual basis. 

Explore Tips to Create Potential Content for Social Media Platforms

Some people might think that going viral is as easy as falling off a log on social media platforms such as YouTube, Instagram, TikTok, etc., but there is another side of the coin. Some may go viral due to luck, while others for their well-crafted videos or content. Nevertheless, certain techniques can assist you in obtaining your target and if you are lucky enough, be ready to have a word with paid collaborators. Take note of them as explained below:

Have an Eye on Ongoing Trends

• Challenges: From the creator, an array of "Challenges" types of videos are created by the viral creator, for example, dance steps, a song or vocals, stunts, etc., and based on that, you can make content and boost the chances of getting viral. 
• 'Trending Section': You don't require rocket science to find which video is viral; you will find an array of videos, pictures, etc., that are viral, and based on that, you can upload the reel or content.  
• As soon as possible: Don't bum around. It's better to publish your content as soon as you create a video but ensure it has good quality. 

Ensure to Incorporate Hashtags, descriptions, topics, etc. 

1. Niche Hashtags: Your hashtags must be based on your content basis. For instance, if you are a musician, research the viral hashtag, i.,e #musician, #guitar, #singing, #insta #viral, etc., and add them either to your post's caption or in the video (must not forget to hide them). 

2. The Best Caption: To make your post attractive, never underestimate the ability of captions to describe your content. Anyone active on social media does not prefer to keep a finger on the nerves straight; first, they go through the captions and then move to the content. 

3. Add Topics: Nowadays, applications such as Instagram allow creators to add topics to their videos to reach the targeted audience. For instance, food, dance, Hollywood, actors, etc. You may not select more than 3 topics. 

Educational, etc., Podcasts. 

The most active social media audience is between 27 and 42 years old (data released by eMarketer), and one can expect to find a diverse audience, including students, working professionals, environmentalists, social workers, etc. Based on this, try to come up with informative posts or content and invite professionals to share their points of view on some topics, guide the young professionals, and motivate the youth.  

A part of any motivational podcast can be uploaded on your social media channels with approval from the guest and enlighten the audience so they can use the information in their daily lives. This can indirectly contribute to depleting the number of suicides, anxieties, etc. 

Vary Video Formats 

The more you supply, the less demand there is. This statement always wins the race when it comes to making the same content and publishing it. Thus, your video formats must vary, of course not often, but do not stick to the one always. Take reference to the mentioned points:

1. Unscripted Video:  These types of content have the high potential to go viral. It includes natural events, coincidences, etc., but ensure to do so within a jurisdiction or applicable law. So, buckle up to record and publish them. 

2. Parts of Videos: If your video is long and the ending part holds the main crux, it is the right time to grab the viewers' attention. This also includes before-and-after videos, including wild haircuts, cooking, etc. In a nutshell, post videos in sections

3. Informative: It's high time to introduce viewers to new concepts and facts, such as the right pronunciation, scientific reasons on different topics (e.g., why mercury is not allowed on planes), and many others. Ensure a detailed analysis, and it must be within the community guidelines. 

Keep Your Content Short 

According to Statista's studies, the average person spends 6,480 seconds or 108 minutes per day scrolling social media channels. But the number of viewers is most often higher on short and clear videos. Thus, if you eagerly want your content to hit millions of likes and views, try to shorten your video to between 30 and 45 seconds.  

Although the lengthy video contains useful content, people may find it quite unattractive. This will help you get a huge account reach and gain a good number of followers. 

Upload at the right time

The active audience determines how many views you can get to your content. Thus, if you choose the right time to upload the video, the scope of getting your content viral boosts. For example, on Friday between 8 PM to 11 PM. Based on our niche, you can research the suitable timings to publish your content. 

Things to Avoid While Making Content

There is a list of things that one needs to avoid while making content with the hope of getting viral, and some of them are highlighted below:

• Poor Video Quality. 
• Align Video-captions Properly. 
• Do not over-edit the content. 
• Don't fake or exaggerate any informative or educational concept. 
• Avoid Bots to get fake views or comments. 
• Don't Violate the applicable laws. 

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