How Do You Become A Certified Digital Marketer?

09-Feb-2021

Are you starting your career? Try a career in Digital marketing. 

If you are making a headstart in your career, evaluate digital marketing as a viable option. It has got immense potential, and the whole world is a stage. All you have to do is present a grand show. 

The reach presented to you by the digital world is incredible, and if you have good products or services, it is easier to reach out to people to market your products or services. However, there is a catch to it: you need to master digital marketing techniques. 

Do not worry, and it is pretty easy to do so. Moreover, if you have a knack for marketing, then digital marketing may be the just way for you to go for it. If you are interested and looking to learn digital marketing skills, this post is just for you.

In this post, you will know how to start a digital marketing career, the prerequisites, and what it offers to you in earnings.

The easiest way to do so is to go for a digital marketing certification from a reputed institute. For starters, that might be a great option to consider for yourself. 

In the coming up section, we will deal with what all you must have with you to start with this certification. We will be discussing what qualifications and other prerequisites you need to pursue a Digital Marketing certification course.

Also Read:- How good is a career in digital marketing?

A new wave of Digital Marketing -

The short answer to the above question is – get a Digital marketing certification. Digital marketing is a new and emerging field. It has come about in the last few decades and has expanded rapidly since then. It contains all the elements of what makes an area successful, popular, and ubiquitous.

It consists of an intersection of many fields such as computer science, computer-aided design, creative writing, human psychology, networking technology, and data science. It has a vast scope in the future and is growing at a tremendous speed.

So it is projected to keep growing for a long time. No one has even attempted to put an upper ceiling on the growth and scope of digital marketing till now. Analysts and market pundits can not see the far ends of the new horizons digital marketing will uncover and reach.

It is such an innovative young field that it has taken all those who are experts in technology matters by surprise. It can be indeed considered to be something that is known as a game-changer. This title is a big reason why so many individuals are applying for Digital marketing training nowadays.

Television advertisements are considered outdated and ineffective. What is deemed adequate and profitable is posting advertisements on digital platforms such as YouTube, Facebook, Instagram, and Twitter? So many people are wondering, "How do they become a certified digital marketer?"

Also Read: Is There Any Scope of Digital Marketing in Future?

So how do you get into the digital marketing field?

Naturally, one might be led to wonder how to get into this new and exciting field which is so full of opportunities.

Many people have the question in their mind that "How do you become a certified digital marketer?" There are several ways to enter this field. All of them involve acquiring some form of official credentials to be considered qualified enough to perform as a full-fledged digital marketer.

In all of those ways, one will have to adopt the role of a learner and approach the institution which imparts knowledge humbly and submissively with a learning attitude. They will equip you with knowledge and make you a learned professional who knows the tools of his trade inside out. This state can be reached by getting a digital marketing online certificate.

One way is to join a 4-year degree program at a university or college. That way offers some advantages but some severe disadvantages too. One will be able to study under learned and experienced professors and teachers.

One will also be able to consult and collaborate with their classmates on the assignments, projects, and other subject matter in general. However, one will not have one-on-one interaction sessions with the teachers because of the sheer number of students who typically join university or college courses.

Also Read: How to Learn Digital Marketing Course and Get Certified?

Do I need a degree to become a digital marketer? 

Technically you do need a degree for certification, but you can be a digital marketer even if you don't have a degree. You can learn the skills on your own, but companies prefer graduates with the certification to carry the responsibility of promoting their organization on their shoulders.

Preferably it would help if you got a degree in any discipline as that will help you in the long run.

What qualifications do you need to be a digital marketer?

As such, there are no hard and fast prerequisites for this. Moreover, however, if you are a graduate in any discipline and have a knack for marketing, you can be a Digital marketer easily. It will be an added advantage to you if you are a graduate in business or marketing. 

If you are good with the above, you are good to start with the Digital marketing training program. 

In digital marketing, we have many verticals such as:

• There are various campaigns such as Search Engine Optimization or SEO, Pay Per Click, or PPC and Content.
• Social media marketing and optimization 
• Email marketing
• Mobile marketing
• Affiliate marketing

These are interwoven into each other. You do not need to master all, but you should know them and how they function. It is essential to learn all of them and master any one of the verticals that you like.

It could be SEO or SMM, or any other that you may like to pursue. A digital marketing certification should be able to get you hands-on experience in all the above departments. From there, you can choose the vertical where you find you are good.

Also Read: Which Course Is the Topmost in Digital Marketing?

Which is the best Digital Marketing Certification?

If you are looking for certification, it is natural for you to look for the best possible course in this field. Many institutes provide certification in digital marketing. The top-notch program in this line is PGP in the digital marketing course, which is considered a premium and detailed program in this domain.

However, it would help to see what suits you the most and what doesn't if you went through the detailed curriculum of as many certifications as possible.

It would help if you are looking for the following things in a certification course in digital marketing:

• It should have a timeframe of a minimum of 3 months to 12 months
• It should have ample study materials
• It should have real hands-on with the concepts and technologies that are involved
• It should have abundant case studies 
• It should have lots of model question papers to practice
• It should have a project at the end 
• There should be a job placement cell present

These are some of the salient features ideally the digital marketing courses must incorporate. The Post Graduate Program in digital marketing has it all. 

If you take up any course, you should bear in mind that you need to take the initiative to learn and always be interested in learning concepts that you come across. Enrolling in a certification course is just enough. You need to devote at least 2 hours of study time to the course.

Also Read: Digital Marketing Certification Course for Professionals

Is digital marketing certification Easy?

Digital marketing is relatively more accessible compared to other certifications available with the training institutes out there. 

If you are a graduate in business or technology, then it is going to be further easier. The concepts that you learn there are going to boost you ahead. However, as discussed earlier, you should always look for new ideas and grasp them well while pursuing your digital marketing certification online from a reputed institute. 

If you are not from an IT background, you should spend more time studying the tools such as Hubspot and Yoast to use them effectively for better results.

How long does it take to get certified in digital marketing?

Digital marketing is a vast field. It has many verticals, and you get to speak and know many people. You get a detailed understanding of many products and services. 

As far as the certification is concerned, a digital marketing certificate online will take roughly three to six months to be completed successfully. However, to be a successful digital marketing professional, you may require a few years.

You earn much knowledge in due course of time. You get to learn not only about many products and services, but also you get to learn about a variety of technologies and many other techniques to market your products. 

You also get to meet new people and know them. You can say other fields offer very few such opportunities. 

Also Read:- How Do I Start Learning Digital Marketing?

What jobs can you get with a certificate in digital marketing?

There are a plethora of designations in the digital marketing domain, and some of them are in the following:

• Social Media Executive
• Client servicing executive
• Content Creator
• Content Marketing Manager
• Social Media Coordinator
• Social Media Strategist
• Community Manager
• Content Strategist
• SEO Strategist
• SEO Specialist
• SEO executive
• Copywriter

There are quite a few more designations, but these are the common ones. As a digital marketing professional, you get to know when, where, and how to place your product in the various digital marketing platforms that you will encounter in this field.

As mentioned earlier, you must have expertise in at least one of the above domains and the overall functional knowledge of most other ones. This will help you to gain ground and get a good hold in the digital marketing field. 

For example, a Content creator has to generate content for the company's various clients where the Content creator person is working. He has to write in such a fashion that the readers he writes for can get things understood. The content should be lucid and straightforward, yet it should be conveying the message.

Similarly, an email marketer has to look for potential customers to pitch the company's products and services successfully and convert the potential customer to an actual customer extensively.

Again, take up the case of an SEO executive. You will know that the executive has to place the content generated by the content creator. The search engines such as Google Search, Bing Search, and Yahoo search, etc., can get to the content o the product's landing page in the shortest possible time.

So these were some of the jobs under the digital marketing domain. With knowledge and experience, you also get a good package in terms of money. 

The salary starts from 3 lakhs to 12 lakhs depending upon the role one chooses to do. A manager gets anywhere between 8 to 12 lakhs depending upon the skill set and the organization. 

If you are exceptionally good at your job with high levels of expertise, then you can earn even more in digital marketing. However, getting there will take time for any individual and require much hard work in this field. However, it is possible to go up to 16 lakhs per annum.

So, suppose you are looking for a career. In that case, you should seriously consider this field as most companies are looking in the digital domain to promote their products and trying to reach out to the people out there through the digital world only.

The digital marketing professional is always in demand and is a highly acclaimed professional.

Is digital marketing a difficult job? 

Digital marketing is not a difficult job, mainly if you are consistent with your work. In digital marketing, you need to stay updated with your work daily. You cannot slacken your efforts. It is not that kind of a thing like a fire-and-forget missile. You have to nurture it and care for it regularly.

If you have that approach of regularity, then you are cut out for digital marketing.

Must Read: Everything You Should Know About Digital Marketing Certification

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