Everything You Should Know About Digital Marketing Certification

17-Aug-2021

Do you need a Digital Marketing Certification? Find out the details now

In today’s digital world, digital marketing is simply unavoidable. If you are new to digital marketing, then this post is meant just for you. We are going to cover the details in-depth.

What digital marketing is and how to get qualified for it is a common question in people’s minds. All those who are unaware of it should know it is a marketing platform for the digital world. 

You see websites, video streaming sites, and other services where many people promote their products and services on various websites and digital platforms. It could be a software service, it could be a product, or it could be some other service. You can also promote your business and reach out to millions using digital marketing and earn customers. 

Now that you understand the digital marketing world, you should know how to get a detailed understanding and know-how of digital marketing concepts.

Try a certificate course in Digital Marketing. Many institutions provide digital marketing certification programs. If you are looking for the same and are already curious about the details, just sit tight and read on to find out all the details in this post.

Also Read:- How to Learn Digital Marketing Course and Get Certified?

The world of Business with Digital Marketing

Contents, content creators, influencers, social media influencers - all these are buzzwords gripping the attention of people of all ages, young and old alike. It is the evolved face of the digital world and the consequential transition in business operation. 

What is Digital Marketing?

Digital marketing is no more an optional strategy for promoting any individual firm and its products. These days, the prime face of the company as far as the promotion for a company’s products and services are concerned. 

There are various platforms on the web, such as millions of websites, video and audio streaming, gaming sites, and search engines. With these platforms in place, a digital marketer has to promote their services by placing ads wherever applicable.

The design of the ads and promoting one’s services on the above mentioned by placing the ads at the right places is the job of a Digital marketer.

Even in the conventional marketing world, you need to place your ads with the right platform at the right time to attract customers.

For example, suppose you have a consumer product to sell. Where would you place the ad for your product? You will place your ad where you have the maximum traffic of viewers. Similar is the case with digital marketing, which is seeing an increase in its volume and reach.

Also Read:- How Do I Start Learning Digital Marketing?

Why is Digital Marketing becoming ever more relevant?

The progressive incorporation of digital platforms in our everyday lives has resulted in business marketing transitioning to online marketing. For enterprises to stay ahead in the business competition, skilled and highly-trained professionals who are well-versed with the nitty-gritty and nuances of digital platforms are in constant demand.

While digital marketing is flexible and provides arrays of opportunities for creative people, the gap between industries' increasing need for skilled professionals and the lack of experts in the field makes it inevitable for professionals to get the proper training to fulfill the demand. 

Verticals of Digital Marketing

Digital marketing is the employment of technological devices to promote and sell products and services over the internet. In simple words, it is internet marketing. 

Digital Marketing has variants of areas, most of which are interconnected and require specific skill sets. The broad spectrum through which internet marketing operates are:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Social Media Marketing
• Influencer Marketing
• E-commerce
• Email Marketing
• Mobile Marketing

Digital marketing also employs advertising methods and extends to other channels that fall out of internet services like televisions and cell phones.  

Hence this modern method of marketing is ubiquitous in every aspect of our life. 

Explore how you can trump others with a Digital Marketing Certification

We already know that the demands for skilled digital marketers are at a recent high and will continue exponentially. The sure-shot way to excel in this field is to pursue a digital marketing course available at many institutes and platforms. 

Who can apply for the Digital Marketing course?

The best part of this field is its flexibility and undemanding nature. Anyone interested in marketing may venture into this career. Any graduate from any field may take up this professional course; however, an added advantage will be for those with computer and analytical skills.

What are the various qualifications required for being a Digital Marketer?

Although various firms require some qualifications to hire a Digital Marketer, don’t worry; there is no bar to pursue the course. 

If you are a person who is willing to complete the program and is full of enthusiasm for digital marketing, then you can easily pursue the course and find a blooming career in Digital marketing.

However, it will be an added advantage if you are a graduate in IT or a BCA/MCA or have done a 4+years course in Btech/Mtech in any specialization.

Also Read:- How Do You Become A Certified Digital Marketer?

What is the best certification in Digital Marketing?

If you are looking for the best digital marketing certification, you can go for a course that provides you a comprehensive solution for your requirements in this field.

The course should be designed to make you a master of digital marketing in no time. If you are looking for the best course then you should look for the following properties:

• Does the course has a lucid and easy to understand curriculum

• Who are the mentors in the course

• How much exposure do the mentors have in the industry

• What is the mode of learning; does the institute provide world-class infrastructure for online teaching of this program

• What are the course materials which you get to study

• In how much time do they impart the teaching; is it appropriate for you to learn

• What are the prospects for the project work

• Is there any job assistance

These are some of the most important features that you should look forward to while hunting for certification from any institute of repute.

Also Read:- Which Course Is the Topmost in Digital Marketing?

How long does it take to get a digital marketing certificate?

Generally, a certification course for digital marketing takes about four to six months. The duration also depends on the number of skills you wish to learn and the institution you sign up with for the course. 

Individuals interested in furthering their career and who wish to take Postgraduate Program in Digital marketing will have to give 12 months for the program. Also, keep in mind that the course duration may vary depending on their course content outline and syllabus.

To be clear-cut and acquire thorough training, you must sign up for training that is not less than three months. You may like to quicken the process, but learning and getting expert knowledge requires definite planning and time.

How many courses are there in digital marketing? 

There are two ways to take up courses in digital marketing, either online method or Offline, that is in-Campus training. The online mode is, however, more ideal as it saves time, money, and energy. Many institutes are offering online digital marketing courses. 

Now coming to how many courses are there in digital marketing, there are multiple courses; however, the ideal ones are:

1. Digital Marketing Professional (DMP by DMVersity): 

This course is open for professionals in Digital marketing specialists, Marketing managers, Marketing or sales professionals, Entrepreneurs or Business owners, Marketing consultants, Management, Engineering, Business, or Communication graduates.

2. Post Graduate Program in Digital Marketing: 

This course is an extensive 12 months online training program and equips professionals with SEO, SEM, Social Media, and Content Marketing, Branding, and Marketing Analytics, top skills in Digital marketing. PGP in Digital Marketing is the best course in digital marketing, covering a wide range of study areas that are key to excelling in digital marketing.

Must Read: Is PGP in Digital Marketing a Good Course?

3. Search Engine Optimization (SEO): 

This is 50 hours long live online course. The training will enhance the individual's skills by providing comprehensive customer, sales, and leads. Moreover, insights into the use of strategies, techniques, technologies, and tools concerning search engine optimization are thoroughly covered in this course. Some of the critical topics are- SEO on-page, keyword research, design and architecture, website optimization, SEO algorithms, SEO tools, Site audits, and SEO tracking.

4. Social Media Optimization and Marketing: 

This course consists of 30-hours live-online instructor-led sessions and covers a well-designed curriculum combined with practical assignments and lab practices. The course will benefit learners with broad experience concerning ideas and techniques to become SEO expertise and Marketing.

5. Website Creation Using WordPress: 

This course includes 36 hours of online live sessions by industry-based trainers combined with industrial projects and numerous simulation tests to shape you best. Learn how to create and develop websites. Domain and Hosting, Page Builders, widgets, themes, and Plugins are your words if you take this course.

6. Paid Marketing via Google Ads Platform: 

Like the website creating a course, this also consists of 36 hours of online live sessions with an innovative curriculum provided by industry experts. In this course, one will learn various google Ad-formats - Text Ads Responsive-Display Ads, Image Ads, App Promotional Ads, Video Ads, Product Shopping Ads, and Call-Only Ads.

7. DMF (Digital Marketing Fundamental): 

This course is mainly for beginners, with usually 8 hours of online sessions preparing newbies with vital basic information. Upon completion, the learners will have hands-on experience with industrial projects, mock tests and study resources, and a certificate.

Which Digital Marketing course is best for beginners?

Fresher or beginner interested in Internet marketing and wish to make it big out there may begin with the foundational course curated for beginners. The best course for beginners in Digital Marketing is the Digital Marketing Fundamental DMF course.

This course equips learners with strong basics involved in Digital marketing. Following a meticulously formulated industry-structured curriculum, the training massively benefits the learners.

From learning various skills like branding and Image-building of products on the internet, catering to mass audience and customers, to learning optimum skills of marketing products, this foundational course will prepare learners to be industry-ready and help them further their career with other professional certifications.

How difficult is Digital Marketing?

Digital Marketing is a whole world in itself. The good part of this field is that anyone can do it, and it is not difficult at all. It should be fun to learn. 

In digital marketing, we have many modules. In these subfields or modules, you can master any of them, but you should know all of them because they work in sync, and it is important to know how the whole thing works together to achieve what is intended. 

Your effort should be to get your website to the relevant people. When people look for services, they should come across yours on the web. So that they can pick and choose what is more appropriate for them. 

That is all. You might wonder that it is not difficult at all. Competing with others makes the job all the more fun and challenging. In the next section, we will find out the scope of Digital Marketing in the current times.

Also Read:- How to Learn Digital Marketing Course and Get Certified?

Is digital marketing a good career?

The more digitized our lives are, the higher the demand for professionals that could bring cutting-edge methods for businesses to operate. Digital Marketing is an excellent career path with offerings of attractive salaries. The trick to making it big is standing out amongst the many professionals is equipping yourself with the best training courses and certificates, meeting the industry demands.  

You should have no second thoughts about furthering your plans with a career in digital marketing as it is promising and highly prospective in this technologized world. 

Suppose you are wondering about job prospects with the proper training and certification. In that case, you are sure to fetch yourself any one of the following jobs: Digital Marketing Manager, SEO- Search Engine Optimizer, Social Media Influencer, Content Marketer, Email Marketer, Content Creator, Digital Marketing Consultant, Content Creator for AR- VR.

Also Read: How good is a career in digital marketing?

What does digital marketing offer in 2021, and what is its scope?

Digital marketing is the field to choose if you are a marketer or are interested in marketing. Many companies choose digital marketing as the major way to promote their services.

The digital wave has encompassed almost all areas. Whether it is news or entertainment, the web is the place where everybody is moving.

And why not?

The entire information highway is accessible through your mobile, laptop, desktop, and any other device that you might use.

The Over The Top or OTT is becoming a major place or hub where everyone is moving to their personal entertainment. Most news agencies are also having means for digital distribution of their content.

Keeping the above scenario in mind, there are many scopes for you to place ads for your products and services on the above platforms.

If you observe the above trend, then you can say that in a few years, other ways of distributing content will be minimalistic and digital content will be the mainstay. Therefore, it is high time you moved to the digital marketing platform and explored the possibilities. 

If you are exploring digital marketing, you are at the right place at the right time. There is no better time for you to take up digital marketing as the world is taking up the digital way for its obvious reasons of ease, flexibility, and convenience for users.

Under such circumstances, it is easy to say the scope of Digital Marketing is immense in 2021 and beyond.

Also Read:- Is There Any Scope of Digital Marketing in Future?

How much can one earn in Digital Marketing?

You can begin with about 3 to 4 lakhs per annum and climb up to 8 to 10 lakhs depending upon your grip on the concepts of Digital Marketing. 

The deeper you learn the skills, the faster you will implement them, and the faster you will implement them, the better your portfolio will be. With a nice portfolio, you can earn anything up to 15 to 18 lakhs per annum.

In digital marketing, if you become an expert, then the world is literally at your fingertips. You can have the best of it if you learn the skills of a digital marketer correctly.

If you have marketing skills, you probably have thought already, and it is time for you to act. You can take measures to enroll in a Digital Marketing course now. 

Must Read: Big Benefits of a Digital Marketing Career

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