Digital Marketing Certification Course for Professionals

11-Sep-2020

Overview -

Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.

Digital Marketing is the process of connecting with one’s target demographic or audience in a much more effective and triangulated way through different digital channels in order to attract, engage, and convert them to paying customers. Digital marketers utilize different digital channels such as search engines (Google, Yahoo, Bing etc.), social media (Facebook, Instagram, Pinterest etc.), online advertising (Google Ads, Facebook Ads etc.), email marketing, influencer marketing, and affiliate marketing to build awareness, influence the way in which potential customers consider the brand, and ultimately drive and boost profitable actions.

Digital Marketing Professional Online Course -

Digital marketing is hardly a new technique. It has been available since the very beginning of the internet era. The general public named it both online marketing and internet marketing. The process of digital marketing has been developing for many years and it has become a central part of engaging in business activities.

With an ever-greater number of people becoming users of internet-connected devices it has become a lot more easier to reach people online, engage them, and lead them to becoming customers. Careerera has created this Digital Marketing Certification Course after considering the the acute need of a good and comprehensive online course in the industry.

This course will enable graduates, freshers, and experienced professionals alike to educate themselves about the process of digital marketing and kickstart and expand their careers. Careerera’s Digital Marketing Professional online course has been prepared by a team of Careerera’s highly qualified and top-ranked instructors who possess several years of experience from the Digital Marketing field and Digital Marketing practices.

Our Digital Marketing Certification will help a learner to transform themselves into a full-fledged and all-round digital marketing professional. They will learn the multifarious components of digital marketing such as Search Engine Optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, Youtube analytics, and email marketing. Our goal-oriented Digital Marketing Certification course will boost them to the level of a master of the process of digital marketing.

Our Course Curriculum Overview -

• Chapter - 1 - The Path to Digital Journey
• Chapter - 2 - Brand Digital Presence & Optimization
• Chapter - 3 - Strategic Social Media Marketing
• Chapter - 4 - Search Engine Optimization
• Chapter - 5 - Search Engine Marketing
• Chapter - 6 - Display Marketing
• Chapter - 7 - Retargeting / Remarketing
• Chapter - 8 - Content Marketing
• Chapter - 9 - Effective Email Marketing
• Chapter – 10 - AdTech & MarTech Ecosystem
• Chapter - 11 - Mobile App Marketing
• Chapter - 12 - Digital Analytics and Metrics

Also Check: Is a Career in Digital Marketing Worth It?

Who is it for? 

• Digital marketing specialists
• Marketing managers
• Marketing or sales professionals
• Entrepreneurs or Business owners
• Marketing consultants
• Management, Engineering, Business or Communication graduates.

What Will One Learn from Our Digital Marketing Professional Course -

• Building a high-performance Digital Marketing Strategy - The learner will learn how to create an influential digital marketing strategy for various kinds of businesses. That entails learning how to identify the target audience, how to select the correct channels, how to communicate, how to set the appropriate budgets, and how to design messages for those channels.
• Building an exceptional website and starting to sell the output of the business – The learner will come to understand how essential it is to develop excellent user-experiences for the users. They will learn how to produce websites smoothly and easily and manage them properly. That entails user analysis, wire-framing, and good usage of Wordpress.
• Obtaining traffic by engaging in blogging and content marketing – The learner will imbibe how to write blog posts. In this section, the learner will come to understand how to select a special theme for their blog and how to discover the appropriate topics to write about. They will come to understand how to write content which is error-free, engaging, unique, and non-plagiarised.
• Obtaining organic traffic by using SEO – The learner will learn how to optimize their websites for the search queries that people input. They will learn the fundamental techniques of search engine optimization.
• Captivating audiences with social media marketing – The learner will come to understand how to develop engaging and compelling content for social media channels. They will learn to produce social media strategy for brands and products. They will learn and acquire hands-on experience of social media techniques such as how to attract people with Twitter chats, live videos, contests etc.
• Launching paid advertising campaigns with the aid of Google Adwords, Facebook, Youtube, Linkedin, Twitter, Outbrain etc. - The learner will learn how to conceptualize, create, and run paid campaigns. Expected results can be generated quickly with the aid of paid advertising campaigns. The learners will understand the diverse targeting methods that exist to help marketers reach people, engage them, and transform them into paying customers. They will also have to engage in the practical project of running a live campaign for an existing business.
• Produce more traffic of a high quality with the aid of influencer marketing – The process of influencer marketing is the most profitable marketing activity in the digital age. People put far more stock in other people’s suggestions and experiences rather than an advertisement. The learner will learn how to identify, contact, communicate with, and place the operations of a campaign in the hands of influencers, who will then run the campaign on their social media channels, websites, and Youtube channels. The learners will also run how to use tools such as Right Relevance, Buzz Sumo, and many more.
• Producing exceptional videos and publishing them on managed Youtube channels – Youtube is the second most popular and visited website in the world after google.com. This statistic showcases the potency that videos possess with respect to the minds of the public. In this section the learner will learn how to conceptualize, record, edit, and upload videos on Youtube.
• Generating income with marketing through affiliates – Affiliate marketing is the process in which the partners affiliated with a brand push sales to it with their marketing strategies and efforts and in which they draw a commission on every acquisition. The learner will learn how to discover various highly sought after affiliate networks, how to register with them, and how to create affiliate links and place them on one’s website.
• Automating marketing with intelligent and advanced email campaigns – Automation of marketing reduces the time, energy, and cost required in the process of marketing. Marketing automation consists of an intelligent system which has the ability to deliver emails on the basis of the different activities of a user. The learners will learn how to draft emailers and manage various contacts and campaigns.
• Improving conversions with conversion rate programming and conversion rate optimization – Simply driving traffic to one’s website is not enough for the job of gaining paying customers. The critical part is guiding the users to take actions that are profitable for one’s business and website. With the help of Conversion Rate Optimization the learners will learn how to run experiments, fine-tune and customize the web pages, and increase the overall conversion rate. The learners will learn how to use tools like Google Optimize too.
• Analyzing critical data with Google Analytics and developing actionable insights – The learners will learn how to analyze the data using Google Analytics and deliver actionable insights. They will learn how to analyze visitor data, how to analyze visitor locations, how to analyze the sources from where they are arriving, take a note of the amount of time they are spending on one’s website, and take a note of the point at which the visitors leave one’s website. The learners will learn how to deliver custom reports and dashboards and share them with their team members too.

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